Hi All,
A new addition to CapeCodSoul.com. We are now offering print critiques. Would you like to improve your work and learn from a Master/Craftsman Photographer?
If you are on Cape please call us at 508-737-0885/capecodsoul@gmail.com to set up a time. If you are off cape we now offer print critiques online. We use dropbox to transfer files (up to 10 images per 1 hour critique), set up a time and we do the critique via phone while we are both viewing the images. A great way to improve your photography and start learning what goes into a merit image! Below are the twelve professional elements we use for each print critique.
The Twelve Elements have been defined as
necessary for the success of an art piece or image. Any image, art piece, or
photograph will reveal some measure of all twelve elements, while a visually
superior example will reveal obvious consideration of each one.
The Twelve elements listed below are
in accordance to their importance:
Impact
is the sense one gets upon
viewing an image for the first time. Compelling images evoke laughter, sadness,
anger, pride, wonder or another intense emotion. There can be impact in any of
these twelve elements.
Technical
excellence is the print
quality of the image itself as it is presented for viewing. Retouching,
manipulation, sharpness, exposure, printing, mounting, and correct color are
some items that speak to the qualities of the physical print.
Creativity
is the original, fresh, and
external expression of the imagination of the maker by using the medium to
convey an idea, message or thought.
Style
is defined in a number of ways
as it applies to a creative image. It might be defined by a specific genre or
simply be recognizable as the characteristics of how a specific artist applies
light to a subject. It can impact an image in a positive manner when the
subject matter and the style are appropriate for each other, or it can have a
negative effect when they are at odds.
Composition
is important to the design of
an image, bringing all of the visual elements together in concert to express
the purpose of the image. Proper composition holds the viewer in the image and
prompts the viewer to look where the creator intends. Effective composition can
be pleasing or disturbing, depending on the intent of the image maker.
Presentation
affects an image by giving it
a finished look. The mats and borders used, either physical or digital, should
support and enhance the image, not distract from it.
Color
Balance supplies harmony
to an image. An image in which the tones work together, effectively supporting
the image, can enhance its emotional appeal. Color balance is not always
harmonious and can be used to evoke diverse feelings for effect.
Center
of Interest is the point or
points on the image where the maker wants the viewer to stop as they view the
image. There can be primary and secondary centers of interest. Occasionally
there will be no specific center of interest, when the entire scene collectively
serves as the center of interest.
Lighting—the use and control of light—refers to how dimension, shape
and roundness are defined in an image. Whether the light applied to an image is
manmade or natural, proper use of it should enhance an image.
Subject
Matter should always be
appropriate to the story being told in an image.
Technique
is the approach used to create
the image. Printing, lighting, posing, capture, presentation media, and more
are part of the technique applied to an image.
No Shirt, No Shoes, No Problems...

©Marcia Joy Duggan
June 10, 2013
CapeCodSoul's new service: Print Critiques!
March 15, 2013
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